Thursday, September 24, 2015


Smith & Hawken

According to Lindon Leader [designer of the FEDEX logo], seeing the original Smith & Hawken catalogs in the 1980s made a significant impression on him and influenced much of his early approach to design. "It was an experience like taking this leisurely stroll through a garden, everything so clean, refreshing, uncluttered. You got this sense of the simple, healthy outdoors life. Simple and clear. It was my first aha into what design needs to be."

subtractive logos

Friday, August 14, 2015

Food For The Spirit, Adrian Piper

"Food for the Spirit consists of fourteen black and white self-portraits and an audiotape of Piper (who has a Ph.D. in philosophy) reciting passages from Immanuel Kant’s Critique of Pure Reason. It is a performative documentation of when “she became ‘obsessed’ with Kantian thought, fasting, practicing yoga, and isolating herself. Fearful that she was losing touch with the physical world...she searched for ways of corporeal reassurance” 1 (18). "